Before you speak to a landlord.
Before you look for contracts.
Before you think about money.
You must be able to spot demand.
Rent-to-rent works in Africa because people are already paying to stay — for work, travel, business, and long-term living. The key is knowing where that demand already exists, so you’re not guessing or forcing a deal.
How to Spot Rent-to-Rent Demand in Africa
If people are already paying to stay in an area, demand exists. Your job is to recognise the signs — not create the market.
The Demand Checklist
Use this checklist before you speak to any landlord. If most of these boxes are ticked, demand is already there.
gs.
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Similar properties are already listed and active
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Calendars show regular bookings, not long gaps
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Prices are consistent, not heavily discounted
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More than one property is performing well
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Reviews show repeat or long-stay guests
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The area attracts workers, visitors, or long-term stays
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Demand exists beyond peak tourist season
Final Thought
If demand is visible before you start, rent-to-rent becomes predictable — not risky. Spot the demand first, then approach landlords with confidence.